About us

23joyas was born from the entrepreneurial spirit of a young couple from Seville. That's how "About Us" sections usually begin, but in our case, we're going to try to make this a bit more personal, and I'm going to tell you about Raúl and Elena, the young couple from Seville with an entrepreneurial spirit behind 23joyas.

Starting from the beginning of how 23joyas started, I'll tell you that one day Raúl told me that since we both have an entrepreneurial spirit, it would be logical for us to start our own business. So he let me choose the product we would dedicate ourselves to, and since I've always had a weakness for fashion and accessories, my idea was clear. When I told him the idea, he started laughing, saying that he had never imagined he would end up being a jeweler, and the truth is he's not bad at it at all.

Raúl is a dynamic person, always with some crazy new idea in his head. He's one of those people with a great sense of humor who tries to approach life in an optimistic and fun way. I constantly let myself be influenced by his ideas, even though at first I'm more conservative. In the end, I always give in, and we end up going to that new Moroccan restaurant that just opened, taking that last-minute trip with hardly any time to pack, or buying those smart light bulbs that turn on when you ask them to.

Together, we try to complement each other and bring out the best in one another, making it add up in the relationship. Thus, I contribute everything related to organization, order, and routine work. He, on the other hand, brings out his creative side, which is great, but the truth is he constantly gets overwhelmed, and I have to come to the rescue. The critical part also comes from him, and together we try to put solutions on the table that help us move forward with all the enthusiasm in the world.

When we are together, we manage to fit all the pieces to make this adventure work: personality, dynamism, humor, optimism, organization, order, work, creativity, and enthusiasm. And of course, we hope that this adventure will last for a long time and that you will join us on this journey that we are starting here.

May 2021.